Best Marketing books

Each of these incredible books on marketing contributed to our startup's Explosive Growth. The Explosive Growth book details the lessons learned and practical case-studies from each of these books for startups.

PYROMARKETING: THE FOUR-STEP STRATEGY TO IGNITE CUSTOMER EVANGELISTS AND KEEP THEM FOR LIFE

By Greg Stielstra

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing.

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EXPLOSIVE GROWTH: A FEW THINGS I LEARNED GROWING TO 100 MILLION USERS

By Cliff Lerner

The Ultimate Marketing Playbook For Startups To Grow To 1 Million Users & More. Explosive Growth is a marketing book like no other. This compelling & inspiring narrative combines lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your startup achieve explosive growth.

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Contagious: Why Things Catch On

By Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers.

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PURPLE COW: TRANSFORM YOUR BUSINESS BEING REMARKABLE

By Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. In Purple Cow, Godin launched a movement to make truly remarkable products that are worth marketing in the first place.

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INFLUENCE: THE PSYCHOLOGY OF PERSUASION

By BY ROBERT CIALDINI

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

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MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE

By Chip Heath

A New York Times bestseller. The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.

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