Best Marketing books
PYROMARKETING: THE FOUR-STEP STRATEGY TO IGNITE CUSTOMER EVANGELISTS AND KEEP THEM FOR LIFE
By Greg Stielstra
The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing.
EXPLOSIVE GROWTH: A FEW THINGS I LEARNED GROWING TO 100 MILLION USERS
By Cliff Lerner
The Ultimate Marketing Playbook For Startups To Grow To 1 Million Users & More. Explosive Growth is a marketing book like no other. This compelling & inspiring narrative combines lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your startup achieve explosive growth.
Contagious: Why Things Catch On
By Jonah Berger
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness). What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers.
PURPLE COW: TRANSFORM YOUR BUSINESS BEING REMARKABLE
By Seth Godin
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. In Purple Cow, Godin launched a movement to make truly remarkable products that are worth marketing in the first place.
INFLUENCE: THE PSYCHOLOGY OF PERSUASION
By BY ROBERT CIALDINI
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.
MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE
By Chip Heath
A New York Times bestseller. The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.